Mattel’s ‘KPop Demon Hunters’ SDCC Exclusive Figures Go On Sale This Week

San Diego Comic-Con 2026 is set to feature an exciting array of exclusive collectibles from Mattel, highlighting the enduring popularity of the Netflix phenomenon KPop Demon Hunters. Over a year after the film’s global debut in June 2025, fans will gain access to a range of limited-edition merchandise centered on the film’s central characters.

Among the key offerings is a specially crafted three-figure set featuring chibi-style renditions of the KPop Demon Hunters protagonists: Rumi, Mira, and Zoey. These four-inch figures capture a memorable scene from the film, allowing enthusiasts to engage with the narrative through tangible memorabilia. Priced at $50, the set will be available at Mattel’s booth during the four-day event from July 23 to 26, as well as through Mattel Creations’ online platform starting midnight on the first day of the convention.

Given the exclusivity and limited production run, this collectible trio is anticipated to be in high demand and likely to sell out quickly. Mattel’s strategic decision to release these figures at SDCC underscores the event’s significance as a hub for pop culture and fan engagement, where rare items often become prized possessions.

Complementing the figures, Mattel’s Hot Wheels brand will debut a unique 1:64 scale Porsche 911 GT3 R die-cast car inspired by the film’s stylized mascot, Derpy Tiger. This model incorporates design elements reflecting the character’s distinctive blue fur and striking tiger stripe motifs. Retailing at $30, this die-cast vehicle will share the same sales channels as the figure pack.

These releases are part of a broader wave of KPop Demon Hunters merchandise hitting the market this summer, which also includes role-playing toys from Hasbro and collectible Funko Pop! figures. While many items will be distributed through mainstream retail outlets, Mattel’s convention exclusives provide an added level of scarcity and appeal for collectors.

Beyond the KPop Demon Hunters line, Mattel’s SDCC 2026 catalog features additional limited-edition items spanning various franchises. Highlights include a Masters of the Universe Chronicles Gym Bro Skeletor figure, a 25th Anniversary Velociraptor Collector Edition from the Jurassic World Hammond Collection, and a Monster High Ghouls Rule Lagoona Blue doll. The toymaker is also commemorating a notable moment in wrestling and pop culture history with a WWE Elite 3-pack featuring Cyndi Lauper, Roddy Piper, and Captain Lou Albano.

Hot Wheels exclusives extend to other high-profile properties as well, with new models inspired by Netflix’s Stranger Things and the milestone 25th anniversary of the iconic Top Gun film. These offerings reinforce Mattel’s commitment to leveraging current entertainment trends to engage collectors and fans alike.

San Diego Comic-Con remains one of the largest and most influential venues for pop culture releases, drawing a global audience of enthusiasts. Mattel’s decision to debut these KPop Demon Hunters collectibles during the event reflects both the ongoing fan enthusiasm for the franchise and the strategic importance of SDCC as a launch platform for limited-edition collectibles.

Details regarding future KPop Demon Hunters merchandise remain limited, but the current slate of exclusive releases marks a significant expansion in the franchise’s merchandising footprint. As the film continues to resonate with audiences worldwide, the availability of such collectibles provides fans with new ways to connect with the story and its characters.

For collectors and KPop Demon Hunters fans, Mattel’s SDCC 2026 exclusives present a timely opportunity to acquire rare items tied to one of Netflix’s standout releases. With sales commencing online and on-site at the convention, those interested will need to act swiftly to secure these sought-after pieces.