Hasbro Releases First ‘KPop Demon Hunters’ Role-Playing Toys

Hasbro has expanded its portfolio with an officially licensed collection of role-playing toys based on Netflix’s acclaimed animated film KPop Demon Hunters. This launch follows the movie’s notable first anniversary and its recognition with two Oscars, marking a milestone in its global cultural impact.

KPop Demon Hunters, directed by Maggie Kang and Chris Appelhans, debuted on Netflix and quickly ascended to become the platform’s most-watched film worldwide within its initial three months. The film’s blend of K-pop music and supernatural themes has resonated with audiences globally, driving substantial demand for merchandise that allows fans to engage more deeply with the story and characters.

Securing the master global license from Netflix, Hasbro introduced a range of role-playing weapons modeled after the armaments wielded by the film’s protagonists—members of the fictional K-pop group HUNTR/X who double as demon hunters. These items include Rumi’s Four Tiger Sword, Mira’s Curved Moon Sword, and Zoey’s Spirit Blades, each crafted with foam blades featuring pearlescent finishes and sturdy plastic components to replicate the on-screen weapons.

Rumi’s Four Tiger Sword is a 24-inch Nerf bladed toy reflecting the lead singer’s signature weapon. Priced at $14.99, it combines safe materials with detailed aesthetics to appeal to fans. Mira’s Curved Moon Sword, representing the group’s lead dancer and choreographer, extends to 36 inches and is retailed at $19.99. Zoey’s Spirit Blades, used by another vocalist in the group, come as a set of three 8-inch foam blades and are available for $9.99.

Complementing these role-playing weapons, Hasbro also launched interactive light sticks inspired by the HUNTR/X and rival Saja Boys groups featured in the film. These light sticks offer multi-color illumination and the ability to sync light patterns wirelessly with other units, enhancing fan experience during play or collectible display. Both light stick variants are retailing at $14.99 and are accessible at major retailers including Walmart.

The introduction of these toys builds on Hasbro’s recent release of KPop Demon Hunters-themed FURBY Furblets, signaling a strategic expansion into diverse product categories tied to the franchise. The variety of merchandise reflects the film’s layered appeal, combining musical elements with fantasy action to engage different audience demographics.

The film, rated PG, continues to stream exclusively on Netflix, maintaining a strong viewership and fanbase that support ongoing product expansions. While the licensing deal details and sales projections have not been fully disclosed, the partnership between Netflix and Hasbro underlines the growing intersection of entertainment IPs and consumer goods in the global marketplace.

As KPop Demon Hunters moves beyond its initial cinematic success into tangible fan merchandise, these offerings provide an interactive avenue for audiences to immerse themselves in the film’s universe. The role-playing toys and light sticks not only celebrate the artistry and narrative achievements of the movie but also exemplify how multimedia franchises can cultivate enduring engagement through physical collectibles.