Former Enhypen member Evan to open themed pop-up store in Seoul

Evan, the singer who formerly performed as Heeseung in the K-pop group Enhypen, is set to debut a unique pop-up store experience in Seoul’s Seongsu neighborhood. The store, inspired by Gliddy—a skateboarding character crafted around Evan’s artistic identity—will open next Wednesday, providing fans with an engaging space to connect with his solo work.

Situated in the Kasina Seongsu venue within Seoul’s Seongdong District, the pop-up is scheduled to remain accessible through November 3. This temporary installation invites visitors to immerse themselves in a creatively designed environment that reflects the musical and imaginative world associated with Gliddy.

Visitors to the store will find a variety of Gliddy-themed products available for purchase, ranging from key rings and pouches to unique carpets. These items are designed to resonate with Evan’s evolving solo brand and offer tangible memorabilia to fans who have followed his career transition.

In addition to merchandise, the pop-up offers an interactive photo booth experience. Customers who meet specific purchase thresholds will be rewarded with photo cards and tickets enabling them to capture moments within visually appealing backdrops inspired by the Gliddy motif.

The Gliddy character itself was introduced prior to Evan’s solo debut, which came with the release of his first extended play, "Death of Me," in August. This creative concept serves as a symbolic extension of Evan’s musical narrative and personal brand, bridging his artistry with fan engagement through visual storytelling.

Evan’s departure from Enhypen earlier this year marked a significant shift in his career trajectory. Having originally debuted with the seven-member boy group in November 2020 under HYBE’s Belift Lab label, his decision to pursue solo endeavors reflects a broader trend of individual artistic exploration within the K-pop industry.

The pop-up store’s entry reservations began at 11 a.m. on a dedicated platform, allowing early fans to secure access and partake in this exclusive event. This approach underscores the increasing importance of experiential marketing and direct fan interaction in the contemporary music market.

While details regarding additional programming or events at the pop-up remain limited, the initiative represents a strategic move to solidify Evan’s identity as a solo artist distinct from his group origins. By integrating character-driven branding with merchandise and interactive elements, the store offers a multifaceted experience that aligns with current trends in fan engagement.

This Gliddy-themed pop-up in Seoul exemplifies how K-pop artists are expanding beyond traditional music promotion into lifestyle and cultural spaces, creating immersive environments that deepen fan loyalty and broaden artistic expression. As Evan continues to carve out his solo path, such endeavors are likely to play a pivotal role in shaping his public persona and commercial success.

The pop-up’s setting in Seongsu, an area known for its artistic and cultural vibrancy, further complements the creative ambitions behind the project. It positions Evan’s solo venture within a dynamic urban context renowned for innovation and trendsetting, reinforcing his commitment to artistic evolution.