KPop Demon Hunters: HUNTR/X Dance Rehearsal – "How It's Done"

Netflix has expanded the musical universe of KPop Demon Hunters with the release of a fresh dance rehearsal video featuring the fictional group HUNTR/X performing the track "How It's Done." This addition comes as part of a multifaceted promotional strategy that mirrors the comprehensive content rollout typical in the real-world KPop industry.

The KPop model is distinguished by its layered approach to content distribution, where a single song release is followed by a variety of multimedia presentations. These often include lyric videos, official music videos, performance clips, and detailed dance practice sessions, all designed to deepen fan engagement and extend the lifecycle of each track. Netflix’s recent video aligns closely with this pattern, offering viewers a behind-the-scenes glimpse of the choreography and stylistic elements that define HUNTR/X’s stage presence.

The rehearsal clip stands out through its authentic representation of KPop girl group conventions. It features stylistic choices such as monochromatic, casual yet fashionable outfits, and a dance studio backdrop branded with the group’s logo — details that resonate with KPop dance practice traditions. However, the camera work in this video introduces subtle dynamic movements, diverging slightly from the usually steady, fixed-shot dance practice formats favored by many KPop groups, although exceptions exist in the genre.

Within the narrative of KPop Demon Hunters, the group HUNTR/X comprises three main characters—Rumi, Mira, and Zoey—who balance their rising music careers with secret lives as demon hunters. The story intertwines supernatural elements with the competitive world of KPop, as the protagonists confront a demonic boy band posing a serious threat to their fans. This juxtaposition of fantasy and music drama sets the franchise apart in the crowded landscape of KPop-related media.

KPop Demon Hunters is the collaborative vision of directors Maggie Kang and Chris Appelhans. The series boasts a notable cast including Arden Cho, Ahn Hyo-seop, May Hong, Ji-young Yoo, Yunjin Kim, Joel Kim Booster, Liza Koshy, alongside industry veterans Daniel Dae Kim, Ken Jeong, and Byung Hun Lee. This ensemble brings depth to a story that not only celebrates KPop culture but also integrates compelling supernatural storytelling.

Musically, the series features original compositions by a diverse group of songwriters such as Danny Chung, IDO, Vince, KUSH, EJAE, Jenna Andrews, Stephen Kirk, Lindgren, Mark Sonnenblick, and Daniel Rojas. The vocal performances are delivered by artists including EJAE, Audrey Nuna, REI AMI, Andrew Choi, Danny Chung, Kevin Woo, samUIL Lee, Neckwav, and the legendary Lea Salonga, contributing to the authenticity and richness of the soundtrack.

A notable highlight in the musical lineup is an original song performed by Jeongyeon, Jihyo, and Chaeyoung, members of the internationally renowned KPop group TWICE. Their involvement bridges the fictional world of KPop Demon Hunters with the real global KPop phenomenon, enhancing the series’ appeal to fans.

The project premiered on Netflix and was simultaneously released in select theaters on June 20, 2025. This dual release strategy underscores the series’ ambition to capture both digital streaming audiences and traditional cinema-goers, reflecting a growing trend in entertainment distribution.

While the dance rehearsal video for "How It's Done" marks an exciting new chapter in the franchise’s promotion, detailed information about its production process and the broader impact on the series’ reception remains limited at this time. Nevertheless, Netflix’s commitment to replicating the intricate KPop content ecosystem within KPop Demon Hunters signals a sophisticated understanding of fan culture and multimedia storytelling.

As the series continues to unfold, the integration of dynamic music performances with a supernatural narrative offers a fresh take on KPop-inspired entertainment. The HUNTR/X dance rehearsal video not only enriches the fan experience but also exemplifies how fiction and reality can blend to create immersive, culturally resonant content.