K-Pop Concert Film ‘Twice: This Is For… You’ Acquired by Bleecker Street’s Crosswalk and Universal Pictures International

Bleecker Street’s event cinema division Crosswalk has obtained the North American rights to the concert film "Twice: This Is For… You," while Universal Pictures Content Group has secured international distribution rights. The film showcases the popular K-pop girl group Twice performing at London’s O2 Arena during their "This Is For" world tour.

The film combines live concert footage with exclusive behind-the-scenes content, highlighting the dynamic performances that contribute to Twice’s global appeal. Directed by Paul Dugdale and Hannah Lux Davis, the project is a production of Live Nation Studios, a notable collaborator in concert film distribution.

Paul Dugdale has a history of directing acclaimed concert films, including "Stray Kids: The dominATE Experience," "Adele: One Night Only," and "Taylor Swift: Reputation Stadium Tour." His involvement signals a continued investment in high-quality K-pop concert film presentations.

This acquisition follows the success of the "Stray Kids" concert film released earlier this year by the same partnership, indicating an ongoing strategy to bring major K-pop acts to cinema audiences worldwide.

Twice consists of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Since their formation under JYP Entertainment in 2015, the group has become one of the best-selling K-pop acts internationally, boasting a No. 1 album on the Billboard 200, seven consecutive top 10 entries, and multiple RIAA certifications including two Gold and one Platinum.

The film is scheduled for theatrical release on February 5, 2027, with Crosswalk handling distribution in the United States and Canada, and Universal Pictures International covering all other global markets.

This release adds to the growing trend of event cinema capturing K-pop’s live energy and fan engagement beyond traditional concert venues. By offering both North American and international access, the film aims to capitalize on Twice’s widespread popularity and the international appetite for K-pop content.

The simultaneous partnership between Crosswalk and Universal Pictures Content Group illustrates the increasing importance of global collaboration in the live music and event cinema sectors. It allows for a coordinated rollout that maximizes reach and audience impact.

The inclusion of behind-the-scenes material alongside live performances offers fans a more intimate perspective on the group’s touring experience and creative process, potentially enhancing fan loyalty and engagement.

The film’s production by Live Nation Studios highlights the company’s expanding role in producing and distributing artist-driven content, further bridging the gap between live events and cinematic experiences.

Given Twice’s demonstrated commercial success and established fan base, this film release may contribute additional momentum to their touring cycle and media presence in the coming years.

While details on specific territories and marketing strategies remain unconfirmed, the planned international release is expected to support ongoing global demand for K-pop concert experiences.

The partnership and film release underline the evolving landscape of music consumption, where multimedia offerings complement traditional album and tour cycles, providing diversified revenue streams for artists and rights holders.