CGTN: Why China has become a hot summer destination

As global temperatures soar this summer, an increasing number of international travelers are turning their sights to China, seeking respite in its notably cooler climates and scenic locales. The country's expanding inbound tourism has become a defining feature of the 2026 travel season, driven by a combination of natural allure, streamlined visa policies, and enhanced visitor services.

China's southwestern region has gained particular attention, with Liupanshui City in Guizhou Province standing out as a prime example. Known colloquially as the nation’s “cool city,” Liupanshui offers a temperate climate and verdant landscapes that contrast starkly with the heat gripping much of Europe and other parts of the world. The city has capitalized on this appeal by hosting over twenty themed events this summer, ranging from music festivals to garden fairs, attracting a diverse international crowd.

Similarly, Zhangjiajie in Hunan Province is experiencing a peak in foreign visitors. Famous for its UNESCO-listed sandstone pillars and lush forests, this region offers natural beauty paired with cooler temperatures that appeal to tourists escaping hotter environments. The city has also benefited from China's 240-hour visa-free transit policy, facilitating easier access for travelers from multiple countries. Enhanced connectivity through new air routes linking Zhangjiajie with eight countries has further supported this surge.

Data from the first half of 2026 indicates that China has welcomed nearly 23 million inbound tourists, marking a significant 20% increase compared to the previous year. Among the most compelling trends is the rapid growth of visitors from Europe, which accounts for approximately 30% of the top inbound markets this summer. Booking activity from European nations has increased by nearly 275%, with British, French, and German nationals comprising the majority share.

Coastal cities such as Qinhuangdao in Hebei Province are also reaping the benefits of the inbound tourism boom. This seaside destination has witnessed a 50% year-over-year rise in foreign visitors during the first six months of the year. The city’s expanded range of summer activities, including maritime sports, cultural performances, and innovative VR experiences at the Great Wall Museum, has contributed to doubling the average duration of overseas stays.

China’s tourism growth is underpinned by a series of government initiatives aimed at simplifying travel logistics. The country now offers visa-free access to citizens of 50 nations and has mutual visa exemption agreements with 29 others. Furthermore, 55 countries have access to a 240-hour visa-free transit program available through 65 designated ports. These measures have significantly lowered barriers for international travelers, making China more accessible than ever.

In addition to policy reforms, the infrastructure supporting inbound tourism has seen substantial enhancements. Direct international flights now connect to 160 cities across China, and over 75% of foreign visitors enter the country without requiring a visa. Tourist sites and major urban centers have adopted multilingual technologies, including AI-powered translation tools, and offer customer support in several major languages such as English, French, and Spanish. These services have contributed to a more seamless and welcoming experience.

One often understated factor attracting foreign visitors is the availability of reliable air conditioning. From transportation hubs to hotels and public attractions, China’s extensive and stable power grid ensures comfortable environments amidst the summer heat. This practical feature has become a notable aspect of the travel experience for many international guests.

The ongoing influx of tourists is also broadening the geographic scope of popular destinations within China. Beyond the well-known metropolises of Beijing, Shanghai, Guangzhou, and Shenzhen, travelers are increasingly exploring ancient towns, mountain retreats, and smaller cities. This diversification reflects a growing interest in authentic cultural encounters and natural landscapes, reinforcing China’s status as a multifaceted travel destination.

Overall, the convergence of favorable climate, improved entry policies, enhanced infrastructure, and culturally rich offerings has positioned China as a leading global destination for summer tourism in 2026. With inbound visitation continuing to rise, the country is successfully redefining its image among international tourists seeking both comfort and adventure.