Who Is VMA Best New Artist Nominee Magnus Ferrell? (Hint: More Cowbell)

As the 2026 Video Music Awards approach, the spotlight on emerging talent grows alongside the well-established names dominating the nominations. Among the contenders for Best New Artist is Magnus Ferrell, who is carving out his own path in music while carrying a recognizable surname. At 22 years old, Magnus steps into the industry spotlight not merely as the son of Will Ferrell, the actor and comedian known for his eccentricity and penchant for percussion, but as a musician with distinct R&B influences and vocal prowess.

Magnus’s early immersion in music was nurtured by his family, with piano lessons setting the foundation during childhood. His teenage years saw him embrace jazz, performing in a band that added depth to his developing musicality. Although initially pursuing acting studies at the University of Southern California, Magnus shifted focus toward music, eventually signing with Visva/Republic Records, signaling his commitment to a professional music career.

His debut captured attention with the viral success of “Asleep Talking,” a track that blends smooth melodies with an impressive falsetto, showcasing a style that invites comparisons to vintage crooners, albeit with a modern twist. This song’s rise was notably bolstered by high-profile endorsements, including Will Ferrell sharing it during an appearance on Michelle Obama’s podcast, which helped the track gain traction on social media and streaming platforms. The song entered the Billboard Digital Song Sales Chart at number 24, highlighting its commercial potential.

Magnus’s engagement with social media further strengthens his connection with a growing audience. Amassing over half a million followers on TikTok, he utilizes the platform to share reaction videos and intimate performances, often embracing an unfiltered presentation that resonates with fans. His online presence complements his live performances, where he has toured alongside established artists such as Nick Jonas, gaining firsthand experience and refining his stagecraft.

The familial support behind Magnus’s career remains a notable element of his journey. Will Ferrell has been an enthusiastic advocate, participating in live performances and events that underscore their bond. One such memorable moment occurred during a benefit concert for Cancer for College, where Will joined Magnus onstage, contributing percussion and adding a personal touch to the musical experience.

Magnus’s work has also intersected with his father’s projects beyond live performances. His track “Slow Down” featured on the soundtrack of Will Ferrell’s 2025 film, You’re Cordially Invited, illustrating a collaborative synergy that extends into different entertainment mediums.

Despite the obvious advantages that come with a famous parent, Magnus acknowledges the heightened attention and expectations surrounding his career. He confronts the so-called 'nepo baby' label with transparency, using it as a springboard rather than shying away. This candid approach has endeared him to a demographic that values authenticity alongside talent.

As the VMAs prepare to announce the winner for Best New Artist during the live broadcast on September 7 in Los Angeles, Magnus Ferrell stands alongside fellow nominees Bella Kay, CORTIS, Malcolm Todd, Myles Smith, Sienna Spiro, and Stella Lefty. While fan voting is active through September 25 for most categories, the Best New Artist award invites real-time participation during the show, adding to the excitement around this category.

Magnus Ferrell’s emergence in the music scene presents a blend of inherited artistic inclination and individual dedication. His trajectory from early musical training to viral success exemplifies the evolving landscape where legacy and innovation intersect. As he continues to build his repertoire and connect with audiences, Magnus is poised to cement his place as a noteworthy figure in contemporary music.