High Desert Rodeo prepares to kick up dirt at Victorville fairgrounds

The San Bernardino County Fairgrounds in Victorville is set to host the High Desert Rodeo this September, bringing together a wide array of rodeo events and live music. Organizers have begun intensive preparations to ready the venue, focusing on creating a top-quality arena environment for both participants and spectators.

Leading the effort is Shannon Finch, a seasoned figure in the local rodeo and agriculture community. As the owner of Double F Cattle Co., Finch brings decades of experience to the project. Alongside a team of rodeo and livestock experts, including local businessman Lee Graham, Finch is overseeing the grading and soil work necessary to establish ideal footing for the many equestrian competitions planned.

The rodeo’s lineup boasts traditional and family-friendly events such as bull riding, team roping, barrel racing across multiple age divisions, chute dogging, ranch broncs, mutton busting, calf roping, and breakaway roping. The presence of local contestants adds a community dimension, inviting friends and neighbors to support hometown talent.

The event spans two days, September 19 and 20, with each day offering distinct themes and activities. Saturday’s rodeo will be dedicated to cancer awareness, encouraging attendees to participate in the “Tough Enough to Wear Pink Night.” Following the rodeo, the evening will feature a concert by Southern Spirit, a well-established country band with over 30 years of regional acclaim. Known for blending rock, country, blues, and jazz, Southern Spirit has a history of performing at notable venues and opening for prominent country artists.

Sunday’s schedule is marked as “Patriotic Night,” inviting spectators to show their national pride by wearing red, white, and blue. This day continues the rodeo tradition with similar competitive events and community festivities.

The High Desert Rodeo has experienced some organizational shifts this year, including a separation from the Hesperia Recreation and Park District. Both entities will conduct rodeo events concurrently but at different locations—the High Desert Rodeo at Victorville and the Jaripeo Rodeo at Hesperia Lake as part of the Hesperia Days celebration.

Community engagement extends beyond competitors and audiences. Vendors will be present throughout both days, contributing to a festive atmosphere and offering diverse goods and services. Rodeo officials have also acknowledged the support from sponsors, volunteers, and local rodeo queens, highlighting the event’s collaborative spirit.

Tickets for the rodeo and concert are available through several outlets, including online platforms and local businesses in Victorville and Phelan. The organizers encourage early purchase due to anticipated interest.

The event’s location at 14800 7th Street in Victorville places it within easy reach for High Desert residents and visitors. As preparations continue, the High Desert Rodeo aims to deliver a memorable experience that celebrates rodeo culture and community heritage.

For further details on schedules, tickets, and vendor opportunities, potential attendees and participants are advised to consult official websites and contact the rodeo organizers directly.