BTS, Enhypen, K-pop Fans Fuel Surge in Physical Album Sales

Luminate's midyear report reveals South Korea as the world's third largest music exporter and that music sung in English is becoming less popular, also thanks to Latin music

K-pop fans have fueled an unusual surge in physical album sales in 2026 according to Luminate’s midyear report. Fans of BTS, Enhypen, and Ateez notably showed out in droves at stores like Target and …

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