Best New Latin Music Poll: Vote for Erick Brian, Karol G, Kapo & More

The Latin music scene witnesses notable releases this week, featuring a blend of established stars and emerging sounds. Among the highlights is Erick Brian, formerly of CNCO, who ventures into new musical territory with his latest single “Efímera.” This track marks a departure from his initial solo work, which leaned heavily on R&B and Afrobeats, as he now explores reparto—a Cuban genre that fuses urban rhythms with traditional elements like timba, son, and rumba.

Erick Brian’s collaboration with producers Dale Pututi and Nesty on “Efímera” showcases a deeply personal connection to his Cuban heritage. The song’s lyrical theme revolves around a relationship out of sync, conveyed through rhythmic chants that align with reparto’s signature wooden clave beats. Billboard.com highlights this record as a pivotal moment in Erick Brian’s artistic evolution, underscoring his desire to reconnect with his cultural roots while experimenting with a fresh sound palette.

Alongside Erick Brian’s release, several prominent Latin artists have offered new material this week. Karol G dropped “Matadora,” adding to her influential presence in the Latin urban genre. Additionally, the collaboration “Te Olvido (La La)” by Benny Blanco, Selena Gomez, and Becky G blends cross-cultural influences, further diversifying the week’s musical output.

Veteran groups and soloists also contribute to the roster of new music. Los Tigres del Norte, a longstanding force in regional Mexican music, have unveiled new work that continues their legacy. Similarly, artists such as Francisca Valenzuela and Silvestre Dangond have introduced fresh tracks, reflecting the genre’s broad stylistic range.

This wave of releases is part of Billboard’s ongoing New Music Latin poll, where industry experts and editors curate standout releases for public voting. The poll serves as a barometer of current trends and fan preferences within the Latin music community. Notably, the previous poll, which closed on July 28, crowned Anitta’s album Equilibrivm II with over 70% of the vote, illustrating the strong impact of established artists on audience engagement.

The current poll invites listeners to weigh in on these new releases, offering a democratic platform to highlight the most compelling Latin music of the week. The voting window concludes at 11 a.m. ET on August 3, with results published only if participation exceeds 1,000 votes, ensuring a representative snapshot of listener sentiment.

Erick Brian’s shift toward reparto signals a broader trend of Latin musicians embracing traditional musical forms while innovating within contemporary frameworks. This fusion not only enriches the sonic landscape but also reaffirms cultural identity in an increasingly globalized music market. Meanwhile, the diversity of releases from Karol G, Los Tigres del Norte, and others points to the vibrancy and multiplicity of Latin genres currently thriving.

Overall, this week highlights how artists balance homage to heritage and the pursuit of new artistic directions. The ongoing New Music Latin poll amplifies this dynamic by engaging audiences directly, fostering a community dialogue about the evolving sounds that define Latin music today.