Ricky Martin, Brazilian DJ Pedro Sampaio performing in Cowboys-Ravens halftime show in Rio

The National Football League (NFL) is continuing its expansion beyond American borders with a series of international games scheduled for 2026. Among these global events, a notable halftime show will take place during the game between the Dallas Cowboys and the Baltimore Ravens in Rio de Janeiro, Brazil.

This halftime spectacle will feature performances by Latin pop icon Ricky Martin and Brazilian DJ Pedro Sampaio. Their collaboration highlights the NFL’s effort to blend sports entertainment with prominent musical acts that resonate with local and international audiences alike.

Ricky Martin, known for his influential role in Latin music and global crossover appeal, brings decades of experience and a vast catalog of hits that have shaped contemporary pop culture. His participation is expected to attract widespread attention and bolster the NFL’s presence in Latin America.

Pedro Sampaio, a prominent figure in Brazil’s electronic music scene, represents the local talent pool and rising artists capable of engaging younger and diverse demographics. His inclusion provides a cultural bridge connecting the NFL event to Brazilian fans.

The Cowboys-Ravens matchup in Rio is part of a broader NFL strategy to stage multiple international games in 2026, accompanied by seven distinct halftime shows. Each performance aims to offer unique entertainment experiences tailored to the host cities and their cultural landscapes.

While specific details about the production elements, setlists, and exact timing of the halftime show remain limited at this stage, the announced lineup underscores the NFL’s commitment to integrating live music with its international sporting ventures.

This initiative reflects a growing trend where major American sports leagues leverage global markets by combining athletic competition with high-profile entertainment, enhancing fan engagement worldwide.

The choice of Rio de Janeiro as a venue further signals the NFL's recognition of Brazil’s expanding interest in American football and the country’s vibrant musical heritage. By pairing an internationally recognized artist like Ricky Martin with a local star such as Pedro Sampaio, the NFL aims to create a culturally relevant and memorable event.

As the 2026 season approaches, more information about the NFL’s international games and accompanying halftime shows is expected to emerge, providing deeper insights into the league’s global entertainment strategy.

For now, the confirmed partnership of Ricky Martin and Pedro Sampaio at the Cowboys-Ravens game in Rio stands as a significant highlight in the NFL’s ongoing efforts to globalize American football and celebrate diverse musical talents on a worldwide stage.