A trippy new art piece will take over Times Square billboards next month, featuring a 27-foot inflatable unicorn cow riding a jet ski

This September, Times Square will serve as the canvas for an extraordinary artistic intervention by Miami-based collaborators Liz Ferrer and Bow Ty Enterprises Venture Capital, collectively known as LIZN’BOW. Their latest project, El Mundo es Niña, will be exhibited as part of Times Square Arts’ Midnight Moment series, turning the iconic public space into a visually immersive dreamscape.

From September 1 through 30, for three minutes nightly between 11:57 pm and midnight, more than 100 digital billboards stretching from 41st to 49th Streets will synchronize to showcase a vibrant animation titled Niñalandia. This video installation presents a surreal universe characterized by fantastical imagery including floating milk jugs, rainbow portals, islands of currency, and a striking mythical creature—a unicorn cow—navigating purple skies on a jet ski.

El Mundo es Niña is a speculative vision that combines whimsical fantasy with sharp social commentary. The artists frame their virtual world as a “pro-pocalyptic” future where communities find resilience and joy amidst environmental and technological chaos, such as climate change and rising sea levels. This thematic blend of urgency and playfulness distinguishes the artwork within the context of public art narratives.

Complementing the digital display, a physical counterpart will be installed from September 20 to 27 in Times Square: a monumental 27-foot inflatable sculpture of the unicorn cow atop a jet ski, accompanied by a 34-foot inflatable rainbow. This tangible element bridges the virtual and real, inviting passersby to engage directly with the piece’s fantastical motifs.

The experiential dimension of the project will further intensify on September 23 at 10 pm, when LIZN’BOW’s feminist reggaeton ensemble, Niña, joins forces with Puerto Rican collective Poncili Creación for a live performance in the heart of Times Square. This event underscores the interdisciplinary nature of the artists’ practice, which spans visual art, music, performance, fashion, and technology.

The partnership between Ferrer and Bow dates back to 2015, originating from an unconventional encounter in Chicago. Their work consistently expands the fictional realm of Niñalandia, integrating diverse cultural references and challenging traditional storytelling through multimedia approaches.

El Mundo es Niña inaugurates the fall season of Midnight Moment, a public art program that transforms Times Square’s electronic billboards with site-specific video art. Following this, the lineup includes animator Dustin Grella’s nostalgic New York homage, Sunday Morning, in October and Julien Creuzet’s exploration of Martinican carnival traditions and mythology in November.

By reimagining the urban environment through vibrant, surreal imagery and interactive installations, LIZN’BOW’s project invites viewers to reconsider the possibilities of public space as a medium for speculative futures and community resilience. The presence of a jet-skiing unicorn cow amid the urban bustle epitomizes this blend of imaginative escapism and critical reflection, setting a distinctive tone for Times Square’s late-night atmosphere throughout September.