Wisin’s Viral “Perreo University” Turns Out to Be His New Album, with Ivy Queen, Jowell & Randy Teased

Puerto Rican reggaeton artist Wisin has confirmed the release of his latest album, titled La Universidad del Perreo, scheduled for September 4th. This announcement concludes a viral promotional campaign in which Wisin engaged fans by creating a conceptual “Perreo University,” inviting over two million participants to join.

The campaign culminated with a video shared on Wisin’s social media, portraying the artist as the “dean” guiding viewers through a classroom setting. The video symbolizes the album’s role as a definitive work within reggaeton, described as delivering the foundational essence of the genre.

La Universidad del Perreo extends beyond the album itself. Wisin has introduced the project as a multifaceted cultural initiative aimed at elevating reggaeton’s status by providing educational courses, events, and interactive experiences. These activities are designed to honor the genre’s origins and give it scholarly recognition.

A notable aspect of the video is a “Hall of Fame” featuring names of prominent reggaeton figures such as Ivy Queen, Don Chezina, Jowell & Randy, Franco El Gorila, Jory Boy, Trébol Clan, and Kapo. While their exact involvement in the album or broader project has yet to be detailed, their inclusion signals a collaborative effort paying homage to reggaeton’s pioneers and influencers.

Wisin’s initiative will initially take place in key Latin American and U.S. cities, including San Juan, Miami, Bogotá, and Mexico City. These locations mark the first stops for Universidad del Perreo’s educational and cultural programming, as announced through the project’s Instagram platform.

The project’s framing as a university underscores Wisin’s intent to treat reggaeton with academic respect and cultural significance. It aims to provide fans and the wider community with a structured exploration of the genre’s history, impact, and creative processes, moving beyond entertainment toward education.

While the album’s tracklist and featured artists remain largely undisclosed, the teaser presence of reggaeton veterans suggests that La Universidad del Perreo will blend contemporary sounds with the genre’s traditional influences. This approach aligns with Wisin’s reputation for innovating within reggaeton while honoring its roots.

The campaign’s viral success, reflected in its large enrollment figures, demonstrates the strong fan engagement and anticipation surrounding Wisin’s new release and the accompanying project. By bridging music and educational experiences, Wisin is positioning La Universidad del Perreo as both a celebratory and instructive milestone in reggaeton culture.

Details on specific collaborators, course content, and event formats are expected to emerge closer to the September launch date. For now, Wisin’s project stands as a unique fusion of music release and cultural initiative, aiming to solidify reggaeton’s legacy through a comprehensive and immersive platform.