Rawayana anuncia nuevo equipo de management liderado por Carlos Salas

Venezuelan alternative band Rawayana has formally restructured its management team, appointing Carlos Salas as the principal manager. This transition marks a pivotal moment in the group’s trajectory as they continue to build on a decade of artistic and commercial development.

Carlos Salas, whose involvement with Rawayana dates back to his early days as an intern at Brocoli Records in 2016, has progressively expanded his role from behind-the-scenes support to a central figure in overseeing the band’s creative projects, touring logistics, and global partnerships. His elevation to lead management reflects both his longstanding dedication and the band’s confidence in his vision.

The broader management team also includes Jeff D. Fontanez, a co-founder of Brocoli Records, who has collaborated closely with Salas in shaping the band’s strategic direction. This new leadership structure follows a significant three-year period when Rawayana was co-managed by Sound of Light and Brocoli Records, a phase that coincided with key milestones in the band’s discography and international presence.

During this time, Rawayana released three notable albums: "¿Quién Trae Las Cornetas?" in 2023, which secured their first Latin Grammy and Grammy wins; the collaborative project "ASTROPICAL" with Colombian band Bomba Estéreo in 2025; and "¿Dónde Es El After?" in 2026, which achieved their highest chart debut and included the Latin Airplay chart-topping single "Inglés en Miami." This latter album also garnered a Latin Grammy nomination for Album of the Year, further solidifying their status in the Latin music scene.

In addition to their recording achievements, Rawayana has expanded their global footprint through strategic alliances, including a recent partnership with United Talent Agency (UTA) established in May 2026. This alliance covers worldwide representation across touring, media engagements, filmed entertainment, and brand collaborations, signaling the band's ambition to capitalize on their growing international acclaim.

The amicable separation from Sound of Light in July 2026 concluded the co-management era, allowing Salas and Brocoli Records to assume full operational leadership. The timing aligns with the band’s ongoing world tour, which commenced in October 2026 in San Francisco and includes a scheduled appearance at Billboard’s Latin Music Week in Miami on October 20. At this event, Rawayana will participate in a panel hosted by Live Nation to discuss their approach to touring as an independent act.

The band’s frontman, Alberto “Beto” Montenegro, has publicly recognized Salas’s progression within the team and expressed enthusiasm for this next chapter that emphasizes collaboration with emerging talent at Brocoli Records. Salas himself has reflected on the journey from intern to manager, highlighting the mutual growth and learning experienced with the band over the past decade.

This recalibration of management arrives at a moment when Rawayana’s blend of Caribbean rhythms, rock, and urban influences has resonated with an increasingly diverse international audience. With Salas at the helm, the band appears poised to navigate the complexities of global music markets while maintaining their creative independence.

Details about the internal decision-making process and future strategic initiatives remain limited, but the public announcements underscore a commitment to innovation in both artistic output and industry engagement. Observers will be watching closely as Rawayana continues their evolution on the international stage under this new management paradigm.