BOM, el nuevo proyecto de Lali y Miranda!: ‘Una síntesis perfecta de lo que sentimos en nuestros corazones’

In late 2023, the Argentine music scene witnessed the birth of BOM, an innovative collaboration formed by prominent artists Lali, Ale Sergi, and Juliana Gattas. This trio, each already renowned in their respective careers, combined forces to create a fresh project that merges their distinct musical identities into a vibrant new entity.

The genesis of BOM traces back to informal sessions during the production of La Voz Argentina, where Lali, Sergi, and Gattas would experiment with reinterpretations of existing songs. What began as casual fun soon evolved into a creative endeavor resulting in original compositions. Working alongside producer Mauro de Tommaso in Ale Sergi’s studio, the group found an unexpected ease in songwriting that rapidly accumulated into a full-length album.

Choosing to move beyond an initial plan for an EP of covers, BOM’s members crafted a repertoire that draws heavily from 1980s electronic styles such as italo disco, house, and dance pop. Their debut album, titled Bailar o Morir, delivered to audiences on November 3 via Sony Music, features ten tracks characterized by retro synthesizers, rhythmic pianos, and sequenced basslines. This soundscape pays homage to vintage electronic music while embedding a uniquely Argentine essence.

The project’s visual and conceptual identity was carefully shaped by Lali and Juliana Gattas, who sought to create a persona distinct from their previous works with Miranda! and Lali’s solo career. Drawing inspiration from icons like Madonna, David Bowie, and filmmaker Pedro Almodóvar, they envisioned BOM as a “three-headed monster” with its own aesthetic—minimalist yet evocative, balancing everyday realities with surreal fantasy.

Central to the BOM experience is the theme of dance as a metaphor for life itself. Ale Sergi emphasizes movement as a liberating force that transcends the physical to invigorate the mind and spirit. This philosophy is encapsulated in the album’s title, which suggests that to dance is to embrace life, positioning the act of dancing as essential and vital.

Musically, the trio did not confine themselves to a singular genre. While the album’s foundation lies in electronic dance music, it also integrates pop sensibilities and occasional rock elements, reflecting the diverse backgrounds of its members. For example, the track “Adonde” revisits a classic by Cetu Javu, preserving its original essence as a nod to the eras that influence BOM’s sound.

Lyrically, the album explores themes of personal and collective experience, including the vulnerability behind nightlife revelry and the complexities of desire. The song “Señora,” for instance, humorously yet poignantly portrays a woman entrenched in the contradictions of social life, echoing the artists’ own reflections on aging and self-expression.

Beyond the music, BOM’s formation and output signal a broader cultural moment within Argentine pop. Lali highlights a shift in the country’s musical landscape, where pop artists have increasingly achieved recognition and prominence alongside the traditionally dominant rock genre. This evolution corresponds with a growing acceptance and celebration of diverse identities, including the longstanding ties between Argentine rock and the LGBTQIA+ community.

Despite the challenges of contemporary Argentine society—marked by economic struggles and social tensions—BOM aims to offer an uplifting space through music. The trio consciously embraces the dance floor as a sanctuary, a place where listeners can momentarily escape hardship and find joy. This ethos aligns with the timeless role of dance music as a source of communal resilience and celebration.

As BOM embarks on this new chapter, its members continue to balance individual careers with their collective vision. The project stands not only as a synthesis of their artistic journeys but also as a testament to the enduring power of collaboration and reinvention within the vibrant currents of Latin American pop music.