Laylo launches AI-powered live artist discovery feature to boost ticket sales

Laylo, a digital marketing platform widely used by artists and event promoters, has introduced an innovative AI-powered feature named Discovery Agent aimed at increasing ticket sales. This new tool targets fans who opt in to receive tailored notifications about live performances from artists they already enjoy, delivering personalized concert alerts via monthly text messages.

The core functionality of Discovery Agent centers around direct fan engagement without compromising privacy. Fans receive one curated text message each month that highlights upcoming shows in their vicinity, linked to the ticketing platforms artists utilize. Importantly, Laylo ensures that artist and event mailing lists remain secure and are not shared externally, maintaining control over fan data.

Artists participating in Laylo integrate their Spotify profiles and event schedules into the system, enabling the Discovery Agent to seamlessly present relevant shows to potential attendees. This integration represents a strategic move to bridge streaming engagement with live event attendance, thereby converting passive listeners into active concertgoers.

Laylo’s platform reportedly reaches a massive audience exceeding 90 million fans globally and has influenced over $1 billion in revenue streams encompassing tickets, merchandise, and content sales. The platform’s user base includes a diverse range of over 10,000 artists, promoters, and events, with notable names such as Sabrina Carpenter, Ariana Grande, Olivia Dean, Noah Kahan, and the Outside Lands festival.

In addition to Discovery Agent, Laylo’s technology has demonstrated effectiveness in recovering abandoned merchandise carts and aggregating user-generated content from live shows, which enhances artist-fan interaction and monetization opportunities.

The introduction of Discovery Agent marks a shift from traditional customer relationship management (CRM) systems. While conventional CRMs focus on reconnecting with existing fans, Laylo’s approach broadens an artist’s reach to include untapped audiences who are inclined to attend concerts but may not yet be familiar with the artist’s live presence. This expansion strategy addresses the persistent challenge of event awareness, which Laylo identifies as a critical barrier to ticket sales.

To further support artists’ revenue generation efforts, Laylo has partnered with Sound Rink, a platform specializing in VIP and pre-sale ticket offerings. This collaboration aims to optimize marketing strategies for pre-tour events by effectively targeting the right segments of fans, thereby enhancing early ticket sales and maximizing tour profitability.

Discovery Agent is currently accessible to artists subscribed to Laylo’s Pro and Enterprise plans, offering both established acts and emerging talents the opportunity to increase their visibility and ticket revenue. The feature exemplifies Laylo’s commitment to evolving artist marketing tools in line with contemporary fan engagement trends.

While full details of long-term impact remain to be seen, Laylo’s data-driven, fan-first methodology promises to address critical gaps in live event promotion. By leveraging AI and direct-to-fan communication, the platform is poised to reshape how artists connect with audiences and convert interest into attendance, potentially influencing broader industry practices around tour marketing and fan discovery.