Following Songkick acquisition, Suno appoints Michael Chua to lead Live Experiences division

Suno, the emerging creative entertainment platform, has appointed Michael Chua as the vice president and general manager of its Live Experiences division. This appointment follows Suno's acquisition of Songkick, a prominent concert discovery service, from Warner Music Group in November 2025.

Chua's new role places him at the forefront of Suno's efforts to innovate live music engagement by merging Songkick’s concert discovery capabilities with Suno’s existing artist tools. His task is to develop strategies that deepen the connection between musicians and their audiences through live events.

Before joining Suno, Chua held a senior position at Ticketmaster, where he was responsible for global business development and strategic partnerships. His tenure there was marked by collaborations with major digital platforms like Google, YouTube, Spotify, Apple Music, TikTok, and Snap. These initiatives were aimed at broadening event visibility and facilitating ticket sales beyond Ticketmaster's proprietary channels.

Suno’s vision, articulated by industry sources at musicweek.com, revolves around building an integrated platform that supports artists throughout their creative journey—from initial song creation through to live performance. Incorporating live music into this ecosystem is seen as essential to fostering sustained artist careers and enriching fan experiences.

The integration of Songkick into Suno is expected to enhance concert recommendations and discovery, creating more personalized and seamless live music engagement. This strategic move leverages Songkick's established presence in live event data and fan engagement to complement Suno’s broader artist and music creation tools.

Suno is concurrently navigating legal challenges related to its AI-driven music services and actively pursuing licensing agreements to solidify its market position. These efforts underscore the company's commitment to building a compliant and cutting-edge creative platform.

A core focus for Chua's team will be supporting emerging musicians, particularly through programs such as Suno’s Spark initiative, which functions as an incubator to help independent artists develop their projects and facilitate live performances.

Paul Sinclair, Suno’s chief music officer, emphasizes the critical role of live music within this integrated system, highlighting how Chua’s expertise bridges technology and live entertainment. This alignment is anticipated to generate novel experiences that redefine how artists and audiences interact.

While details about the full scope of Suno’s future plans remain limited, the appointment of Chua and the acquisition of Songkick mark significant steps toward establishing a comprehensive creative and live music platform. Industry observers will be watching closely to see how these developments influence artist-fan dynamics and the broader live music market.