Warner Music streamlines global sync operations with combined recordings and publishing structure

Warner Music Group (WMG) is undertaking a strategic reorganization to integrate its recorded music and publishing teams involved in synchronization licensing. This move is designed to create a unified global operation that streamlines client access to both recorded and published music rights.

At the helm of this consolidated sync division is Ron Broitman, recently elevated to president, global sync. Based in Los Angeles, Broitman will oversee the worldwide sync efforts, coordinating with teams embedded within Warner Chappell Music (WCM), Atlantic Music Group, Warner Records Group, and ADA. His role includes managing creative pitching, licensing clearances, administration, and data analytics on a global scale.

The restructuring aims to simplify the licensing process by providing a single entry point for clients seeking access to WMG’s extensive catalogues. Previously, licensing recorded music and publishing rights often required navigating separate channels. The newly combined sync function promises faster clearance times and a more cohesive commercial and creative approach.

This integration is expected to expand the scope of pitching opportunities across WMG’s artist and songwriter roster by aligning efforts that were formerly segmented. Tom Corson, WMG’s chief operating officer, emphasized the benefit of having a singular creative and business framework to accelerate market responsiveness and generate more opportunities for WMG’s creative community.

Guy Moot, chair and CEO of Warner Chappell Music, highlighted that embedding publishing within the sync operation is a forward-thinking growth strategy. It not only differentiates WMG from competitors but also aims to unlock additional value for songwriters by ensuring they receive focused attention and tailored creative pitching.

Broitman’s background includes leading the recorded music sync division as executive vice president, global sync, where he secured high-profile placements such as music for the Super Bowl, the finale of the television series Stranger Things, and the trailer for a forthcoming major motion picture. His experience in navigating complex licensing deals positions him well to drive the newly unified sync team.

The internal alignment consolidates multiple previously distinct processes—including creative strategy, commercial negotiations, clearance, and administrative workflows—into one cohesive unit. This centralization is intended to reduce friction and increase efficiency across all phases of sync licensing worldwide.

As the music industry continues to evolve with increasing demand for synchronization in media, WMG’s initiative reflects a broader trend toward operational integration to meet client needs more swiftly and effectively. While specific timelines and further operational details remain limited, this development marks a significant shift in how one of the world’s leading music companies approaches sync licensing.

Overall, Warner Music Group’s restructured sync operations underscore the importance of adaptability in the modern music business. By uniting recorded and publishing rights teams, WMG is positioning itself to better capitalize on the growing opportunities in film, television, advertising, and digital media placements, ultimately benefiting its artists and songwriters with more streamlined service and expanded reach.