Shakira Blocked From A New No. 1 Hit By K-Pop Superstars

Shakira’s latest release, "Dai Dai (FIFA World Cup Official Song 2026)," featuring Nigerian artist Burna Boy, has made a significant impact on the U.S. music market, ascending to the No. 2 spot on Billboard’s Digital Song Sales chart. This marks a notable achievement for both artists, with Shakira reapproaching the summit of this purchase-driven chart and Burna Boy reaching a new career pinnacle.

"Dai Dai" has experienced a remarkable surge in downloads during the recent tracking period, jumping from approximately 1,700 copies sold to nearly 7,200, reflecting an increase of over 320%. This leap propelled the track from No. 9 to No. 2, underscoring its growing popularity despite the conclusion of the FIFA World Cup tournament it was created to celebrate.

For Shakira, this marks her ninth top 10 entry on the Digital Song Sales chart and her second time coming close to the No. 1 position on this ranking. Previously, she achieved the top spot twice: first with the hit "Hips Don’t Lie" in 2006 and then with "Beautiful Liar," her collaboration with Beyoncé in 2007. In contrast, Burna Boy has steadily built his presence in the American market, with "Dai Dai" surpassing his earlier best of No. 6 on the same chart, achieved by the Coldplay-led track "We Pray."

Despite this momentum, Shakira and Burna Boy were unable to claim the top position, which was secured by the South Korean group BTS. Their song "Normal," the second single from their album "Arirang," re-entered the Digital Song Sales chart at No. 1, propelled by the release of its music video on YouTube. BTS’s single sold over 20,700 copies during the same period, nearly tripling the downloads of "Dai Dai."

Beyond digital sales, "Dai Dai" is also gaining traction across various Billboard charts. It climbed 25 spots to reach No. 17 on the Billboard Hot 100, the premier chart measuring overall song performance in the U.S. The track also improved its position on airplay charts, moving up to No. 44 on Radio Songs and reaching a career-best No. 11 on Rhythmic Airplay, narrowly missing the top 10.

Streaming metrics further highlight the song’s growing reach, with "Dai Dai" debuting at No. 15 on the Streaming Songs chart—a notable feat for a song that has been available for some time. Conversely, it saw a slight decline on the Latin Airplay chart, dropping to No. 3 after previously leading the ranking.

On the global stage, "Dai Dai" maintains its dominance, holding the No. 1 spot on both the Billboard Global 200 and the Billboard Global Excl. U.S. charts. These rankings capture a combination of streaming and sales data worldwide, with the former including U.S. figures and the latter excluding them. This demonstrates the track’s wide-reaching appeal beyond American audiences.

While "Dai Dai" represents a strong showing for Shakira and Burna Boy, the persistent dominance of BTS on the digital sales front highlights the continuing influence of K-pop on the global music market. The gap between the two acts on the Digital Song Sales chart illustrates how BTS’s fanbase continues to drive substantial purchasing power.

Details regarding the specific promotional strategies or upcoming plans for "Dai Dai" remain limited. However, its sustained presence on multiple charts suggests that the World Cup anthem continues to resonate with audiences worldwide, even after the tournament’s conclusion.

In summary, "Dai Dai" has emerged as a commercially successful track for Shakira and Burna Boy, marking career milestones for both artists and affirming the global reach of World Cup music. Meanwhile, BTS’s "Normal" confirms the South Korean group’s stronghold on digital sales, underscoring the competitive and dynamic nature of today’s international music charts.