Review: 43030 Olivia Rodrigo's Secret Storage

LEGO has introduced 43030 Olivia Rodrigo’s Secret Storage, the second-largest model among five new sets dedicated to the singer. Comprising 1,085 pieces, this build diverges from conventional replicas of specific performances or albums, instead offering a comprehensive tribute to Rodrigo’s artistic journey.

Central to the set is a meticulously designed flight case, reminiscent of the equipment containers used during concert tours. Crafted with a black exterior framed by gray accents mimicking metal reinforcements, the case features realistic details such as a large handle and rubberized feet that elevate it slightly from surfaces for stability.

What distinguishes this set is its innovative interior layout, which conceals three secret compartments accessed through a synchronized mechanism. Pulling the main handle slides out the front compartment and simultaneously swings open the two adjoining boxes, revealing storage spaces designed to hold various accessories. This clever engineering highlights a balance of playfulness and practicality.

Among the accessories, the set includes a purple CRT television that doubles as a miniature diorama. This small scene portrays a flooded bedroom with flames climbing the walls, directly referencing a memorable segment from Rodrigo’s "good 4 u" music video. The television’s lid can be removed to access this detailed interior, where a minifigure representation of Rodrigo can be placed.

The minifigure itself captures Rodrigo’s look from the 2021 music video, featuring her cheerleading outfit with dual-molded arms to represent long black gloves and a hair style consistent with the video’s aesthetic. The figure’s face offers two expressions: a straightforward smile and a playful wink adorned with heart, butterfly, star, and flower stickers.

A notable inclusion is a "Composition Book" styled notebook, decorated with song tour logos and vibrant stickers. This accessory is built with an intricate tile pattern and even incorporates small printed pieces depicting a ladybird and a bee, hinting at hidden symbolism within the set. LEGO reportedly collaborated with Rodrigo to embed numerous subtle references throughout the model.

Additional props include a sizable brick-built butterfly in purple and black, a red megaphone featuring Rodrigo’s “OR” emblem, a compact red and white guitar inspired by the Fender Mustang, a purple vinyl record, and a matching handheld microphone. While the vinyl record’s thicker build drew some criticism for its lack of realism, the overall diversity of detailed accessories enriches the set’s visual appeal.

Each accessory is strategically attached to the flight case: the television and megaphone sit atop the lid, the notebook connects to one of the compartments, and the guitar and microphone are positioned at the front. This arrangement creates a dynamic yet cohesive display that invites viewers to explore its many layers.

As a whole, 43030 Olivia Rodrigo’s Secret Storage emphasizes a celebratory narrative of the artist’s career rather than focusing on a singular milestone. The set’s intricate design, combined with its interactive compartments and numerous hidden Easter eggs, positions it as an engaging collectible for fans and LEGO enthusiasts alike.

Scheduled for release on August 1, the set will retail for £69.99 / $79.99 / €79.99 through the official LEGO website. Its price point and piece density make it a competitively detailed addition to the expanding roster of artist-themed LEGO editions, further blending the worlds of music fandom and creative building.

While not all elements resonate equally—particularly the vinyl record’s form—the overall construction and thoughtful inclusion of symbolic motifs demonstrate LEGO’s commitment to honoring Olivia Rodrigo’s artistic identity. This release underscores the growing trend of music icons inspiring detailed, interactive merchandise that extends beyond traditional memorabilia.