Stetson Creates Hat for Singer Carter Faith’s New Album Drop

Emerging country singer Carter Faith has joined forces with iconic hat maker Stetson to release a limited-edition trucker hat that coincides with the launch of her latest album offering. The collaboration centers around her song "Pearl Handled Pistol," featured on the deluxe edition of her album "Cherry Valley Forever," which adds five new tracks to her previously acclaimed work.

Hailing from North Carolina, Faith, 26, garnered significant attention earlier with her Academy of Country Music Awards nomination for Album of the Year recognizing "Cherry Valley." This latest creative endeavor follows her recent role as the face of a collaboration between LoveShackFancy and Cotton Incorporated, marking a continued expansion of her influence beyond music.

The design of the trucker hat reflects the themes and narrative of "Pearl Handled Pistol." The song’s storyline, reminiscent of classic country storytelling about empowerment and retribution, is visually complemented in the music video where Faith dons a Stetson cowboy hat in a dramatic opening scene. The hat features raised vinyl lettering on the front with the lyric "Your Stetson Looks Good on Me," a line integral to the song’s plot. Along the black mesh side panel, an embroidered inscription reads "with love from Carter Faith," connecting the physical product directly to the artist’s persona.

Faith chose a trucker style over the traditional cowboy hat to capture a more everyday, vintage aesthetic that aligns with her personal style and the song’s tone. This choice also broadens the appeal by offering a more casual accessory while maintaining the Western heritage associated with Stetson.

The limited collection is set at 150 pieces and will retail for $45 exclusively through the Stetson website. This partnership originated from Faith’s performance at a Stetson event in New York late last year, where she expressed interest in developing a distinctive product alongside the song’s release.

Beyond fashion, the collaboration carries a philanthropic dimension. Stetson has committed a $10,000 donation to Education Through Music, a nonprofit dedicated to delivering in-school music programs to under-resourced students. This contribution underscores the shared commitment to nurturing musical talent and education, a cause Faith values deeply.

Faith’s rise has been marked by strong critical recognition and a growing fan base that resonates with the candid and personal nature of her songwriting. The success of "Cherry Valley" and its deluxe iteration has solidified her position within the country music landscape, with the ACM nomination serving as a milestone reflecting industry acknowledgment.

Looking forward, Carter Faith is actively writing new material and preparing for her upcoming headlining tour, signaling sustained creative momentum. Although details on her next projects remain under wraps, the artist expresses enthusiasm about the direction of her evolving sound.

This collaboration with Stetson not only celebrates a key chapter in Faith’s musical journey but also bridges artistry with fashion and social impact, reinforcing her multifaceted approach to building her career. The limited-edition hat stands as both a collector’s item and a symbol of ongoing support for music education initiatives.