Eras Tour Opener Marie Ulven – Girl in Red – Is Not Playing Herself in ‘Low Expectations’: ‘I Have a Real Interest in Acting’
Published August 27, 2026 · US

Singer Marie Ulven, known to her millions of fans and followers as girl in red, plays a musician in Eivind Landsvik’s drama “Low Expectations.” But she’s not playing herself. “It has been a little frustrating because I’m very different from Maja, and I put a…
Marie Ulven, internationally recognized as the indie-pop artist Girl in Red, is branching into acting with a role in the Norwegian drama "Low Expectations," directed by Eivind Landsvik. Contrary to assumptions, Ulven does not portray a version of herself but embodies a character named Maja, a musician grappling with the aftermath of fame.
The film debuted during the recent Norwegian International Film Festival in Haugesund and had its premiere at Cannes’ Directors’ Fortnight, highlighting its critical positioning in European cinema. "Low Expectations" follows the story of Maja, who, after years of international acclaim, retreats from the spotlight to work at a local high school, marking a significant departure from her previous life as a touring artist.
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Ulven’s involvement in the film presented unique challenges, as the role required her to step away from her personal identity as an active musician. Initially hesitant, she accepted the part after recognizing the narrative’s distinction between her real-life persona and the fictional character. This separation was crucial to her, as she wanted to avoid the common misconception that she was merely acting out her own experiences.
The character’s journey is marked by a pause in creative output, reflecting struggles with mental health, substance abuse, and the pressures of maintaining success. Unlike Ulven, who continues to actively produce music and perform—most notably opening for Taylor Swift’s record-breaking Eras Tour—Maja is depicted at a crossroads, questioning her place in the artistic world.
Ulven has spoken about the importance of artistic incubation and the necessity for creators to allow themselves periods of rest and reflection. Her personal philosophy contrasts with the relentless demands the character Maja faces, emphasizing a need for balance and authenticity in a creative life.
Director Eivind Landsvik has noted Ulven’s capacity to convey deep emotion through subtlety, a skill that set her apart during production. Her portrayal of Maja’s introversion and gradual openness was a departure from Ulven’s own outgoing nature, underscoring her commitment to the craft.
This foray into acting is not a mere side project for Ulven but a genuine interest that she intends to pursue further. She acknowledges the difficulties actors face when transitioning from music, particularly due to public association with their musical identity. Nonetheless, her experience on set was both challenging and rewarding, fueling her desire to explore this new creative avenue.
While the film centers on themes of identity, mental health, and the costs of fame, it ultimately leaves audiences considering the possibility of reconciliation and renewal. Maja’s story resonates as a nuanced exploration of an artist’s struggle to find equilibrium when success becomes overwhelming.
Details on further acting projects involving Marie Ulven remain limited. However, her debut in "Low Expectations" signifies a noteworthy expansion of her artistic repertoire, offering a fresh perspective on the intersections between music and film.
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This article was synthesized and rewritten by MusicTop Editorial from reporting published by variety.com. Read the publisher's report for the complete source context.
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