'KPop Demon Hunters' Swappable Faces Action Figures: Shop Online

Mattel has elevated its KPop Demon Hunters merchandise with a new series of action figures that offer fans unprecedented customization and detail. These collectibles showcase characters from the acclaimed animated film in iconic outfits and include numerous interchangeable parts, enhancing their display and play value.

The latest figures represent key characters such as Rumi, Zoey, and Mira dressed in their distinctive “How It’s Done” costumes, alongside Saja Boys members Jinu, Abby, Mystery, Romance, and Baby in their signature “Soda Pop” ensemble. This rollout builds upon Mattel’s earlier KPop Demon Hunters offerings but introduces significant innovations in articulation and accessory options.

Each figure boasts over 20 points of articulation, allowing dynamic posing and replicating the characters’ energetic dance moves and combat stances. A standout feature is the swappable facial expressions, which enable users to shift between various moods and battle-ready looks, providing greater versatility and engagement.

Moreover, the dolls come equipped with interchangeable hands tailored to hold a variety of props that reflect moments from the film. These include items such as chopsticks, ramen cups, microphones, and the characters' unique weapons, including Korean shamanic blades and swords. Notably, some figures feature lightsticks modeled after those used by the fictional bands HUNTR/X and the Saja Boys, linking the toys more closely to the concert atmosphere depicted in the movie.

Rumi's figure is detailed with her “How It’s Done” outfit and accessories like a sain-geom sword, chopsticks, noodles, and sushi, highlighting her warrior persona balanced with everyday elements. Zoey’s doll sports a teal and black halter top paired with cargo joggers and comes with multiple facial options, blades, and favorite snacks. Mira’s accessory set includes a kettle and cup of noodles, complementing her curved moon sword and emphasizing her reliance on ramen for energy.

Fans can also acquire a duo set featuring Rumi and Jinu in the climactic battle attire, complete with weapons, interchangeable facial features, hands, and lightsticks, capturing a pivotal scene from the film. Jinu’s solo figure celebrates the memorable “Soda Pop” dance sequence and includes a microphone, glasses, a soda can, and a juice pack, reflecting the character’s vibrant personality.

Among the Saja Boys, Abby’s doll features his trademark yellow beanie and an “Abby-licious” autograph, Mystery is recognizable by his lavender hair and comes with alternative expressions, while Romance’s figure intriguingly incorporates demonic facial variations and clawed hands to emphasize his darker nature. Baby’s figure is notable for turquoise hair and eyebrows, a woven sweater, a yellow hat, and soda can, rounding out the detailed roster.

The KPop Demon Hunters franchise has rapidly expanded beyond its origins as an animated film, which won prestigious accolades including two Oscars at the 2026 Academy Awards for Best Animated Feature and Best Original Song with “Golden.” The film’s music also garnered a Grammy, reinforcing its cultural impact.

In tandem with the merchandise surge, the franchise is preparing for a global concert tour announced by Netflix, aiming to bring the film’s energy and characters directly to audiences worldwide. The marketing ecosystem around KPop Demon Hunters encompasses a diverse range of products, from plush toys and crochet kits to apparel and food items, reflecting the broad appeal and commercial strength of the property.

Mattel’s commitment to expanding its KPop Demon Hunters line underscores the growing demand for collectibles that combine playability with fandom authenticity. With a sequel slated for 2029, the momentum behind the franchise and its associated products appears set to continue, blending music, animation, and merchandise into a sustained cultural phenomenon.