Troye Sivan Shares His “Gayest Music Video” for “FF”
Published October 9, 2026 · US
SOURCE: PITCHFORK.COM
Troye Sivan has added a visually and thematically striking chapter to his discography with the release of the music video for “FF,” a track from his 2023 album She’s the Best. The Australian artist, known for his candid exploration of queer identity and emotional vulnerability, has framed this video as a particularly unapologetic expression of his sexuality and artistic vision.
The video, directed by Gordon von Steiner, unfolds primarily within the stylish confines of a modern beach house. Its narrative centers on Sivan engaging intimately with a male figure, highlighting the sensual and romantic elements that have become a hallmark of his recent work. The setting underscores a relaxed yet sophisticated atmosphere, aligning with the song’s themes of desire and anticipation.
In the lead-up to the video’s release, Sivan took to social media to describe it as the most overtly queer visual project of his career, underscoring the deliberate intention behind its creation. This candid framing invites viewers to consider the video not just as a promotional piece, but as an artistic statement about identity and longing.
“FF” itself is a poignant reflection on unfulfilled yearning and the hope for connection with an unknown future partner. As described in press materials, the song articulates a sense of loneliness intertwined with optimism—a love song aimed at a man who remains a mystery, embodying both a dream and a wish.
This release follows the rollout of She’s the Best, Sivan’s album that has already garnered attention for its glossy production and high-profile collaborations. The record’s earlier singles, including the title track featuring Nicole Kidman and “Party,” narrated by actor Sir Ian McKellen, have set a precedent for visually rich and narratively compelling videos that augment the album’s themes.
While “FF” includes subtle nods to commercial partnerships, such as product placements, the video’s primary focus remains its sensual storytelling and emotional depth. This approach continues Sivan’s trajectory of integrating personal narrative with broader cultural conversations around queer love and visibility.
The video’s release invites comparisons to previous notable moments in Sivan’s videography, with some observers pointing to earlier works like the “Rush” video for its memorable and unabashedly queer scenes. Such reflections highlight an ongoing evolution in Sivan’s artistic expression and the ways he navigates representation in pop music.
As She’s the Best continues to circulate, “FF” stands out as a key piece that encapsulates the album’s exploration of identity, desire, and the complexities of love. Though details about the production process and the full creative team remain limited beyond the director’s credit, the video’s impact is clear: Sivan is continuing to push boundaries and embrace his identity with renewed confidence and artistic ambition.
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