The Beatles are Coming Home: Apple Corps Plots Major New Liverpool Attraction for 2028

Liverpool is set to welcome a transformative Beatles destination in 2028 as Apple Corps, the company established by the iconic band, announces a substantial redevelopment of The Beatles Story museum. This key cultural project will relocate the existing attraction from Albert Dock to a significantly larger space at the former St Johns Market within the St Johns Shopping Centre, directly opposite Liverpool Lime Street station. The revamped facility will expand the museum’s footprint to 100,000 square feet, over four times its current size, aiming to offer a more immersive fan experience.

The redevelopment initiative reflects Apple Corps’ commitment to preserving and celebrating The Beatles’ legacy in their city of origin. The company, originally founded in 1968 by Paul McCartney, John Lennon, George Harrison, and Ringo Starr to manage their business and creative interests, will operate the current Beatles Story location until the new site opens. This new Liverpool attraction will become Apple Corps’ second permanent Beatles experience, complementing a planned venue in London’s Savile Row, scheduled to open in late 2025.

The expanded Beatles Story museum is designed to integrate state-of-the-art immersive technology with authentic artifacts, guiding visitors through the band’s evolution from their early days in post-World War II Liverpool, through their formative performances in Hamburg, Germany, to their global superstardom and the phenomenon known as Beatlemania. Visitors will have the opportunity to explore meticulously recreated settings, including the famous Cavern Club, the now-demolished Shea Stadium in New York, and Abbey Road Studios, fostering a deep connection to the band’s history.

Alongside the museum, a separate attraction themed around the Beatles’ animated feature "Yellow Submarine" will launch atop St John’s Beacon, Liverpool’s second tallest building. This venue will provide panoramic 360-degree views of the cityscape, showcasing landmarks linked to the band’s journey. While operating independently, joint tickets will be offered for fans interested in both experiences.

The timing of the new Beatles Story opening coincides with the release of "The Beatles: A Four-Film Cinematic Event," a cinematic series directed by Sam Mendes. This ambitious film project will present four distinct perspectives, each focusing on one band member’s story, with a planned worldwide theatrical release by Sony Pictures in April 2028. The museum will feature original props and sets from the films, deepening the narrative connection.

Importantly, ticket sales for the Beatles Story will support the Apple Corps Liverpool Trust, a newly established charitable foundation aimed at fostering emerging artists and cultural initiatives in Liverpool. This philanthropic element underscores an ongoing commitment to nurturing local musical talent and creative projects.

The project is advancing through a collaboration among Apple Corps, Liverpool City Council, the Liverpool City Region Combined Authority, and the UK government. This partnership reflects a broader vision to capitalize on Liverpool’s rich musical heritage as a driver for economic growth, tourism, and cultural prominence.

Prominent figures connected to the band and the region have expressed strong support. Paul McCartney conveyed the personal significance of the city and the project, highlighting Liverpool’s central role in The Beatles’ story. Ringo Starr emphasized the city’s enduring musical spirit and the importance of reinvesting in future generations of artists. Regional leadership echoed these sentiments, presenting the development as a model for leveraging cultural assets to create new opportunities.

The Beatles continue to hold an unparalleled record in music history, with 20 No. 1 hits on the Billboard Hot 100 and a record 132 cumulative weeks atop the Billboard 200 albums chart. This enduring popularity provides a solid foundation for the new ventures, which aim to both honor the past and inspire the future.

As anticipation builds for the 2028 unveiling, fans and cultural observers alike are poised to witness a landmark renewal in how The Beatles’ legacy is shared and experienced. The fusion of technology, authentic storytelling, and community investment promises to establish the new Beatles Story museum and Yellow Submarine attraction as world-class destinations in the heart of Liverpool.