Cheryl is branded the 'undisputed meme queen' as she pokes fun at her most 'iconic' TV moments in cheeky new Deliveroo ad

Cheryl, the British singer and television personality, has reemerged in the public eye through a notable advertising partnership and a television coaching role, signaling a gradual return after a significant break.

The star recently featured in a prominent campaign for Deliveroo, reportedly valued at around £500,000. This advertisement cleverly incorporates nods to Cheryl’s most memorable television moments that have since become internet memes, reflecting her cultural footprint beyond music.

In the Deliveroo spot, Cheryl revisits iconic clips such as her assertive "I'm ready" from the 2010 season of The X Factor and a candid 2009 remark about lifestyle changes. The ad unfolds with her humorously addressing running out of milk, then seamlessly promoting the convenience of ordering groceries via Deliveroo. The inclusion of the delivery driver repeating her famous phrase "I'm ready" adds a playful meta-layer that resonates with long-time fans.

This campaign leverages Cheryl’s widespread recognition as a source of viral content, a reputation that social media users have affectionately dubbed her the "meme queen." The advertisement’s release on Instagram quickly attracted attention, highlighting the effectiveness of integrating nostalgia and humor in brand collaborations.

Cheryl’s involvement with Deliveroo places her among a roster of notable celebrities who have endorsed the brand, including personalities from various entertainment and sports backgrounds. This move marks a significant commercial endorsement as she re-engages with the public after personal challenges.

Her hiatus from the spotlight was influenced by deeply personal circumstances, including stepping back following the tragic loss of Liam Payne’s partner and father to their son Bear. Cheryl also paused her music career to focus on motherhood and television work, culminating in her return to live performance with the Girls Aloud reunion tour in 2024, dedicated to her late bandmate Sarah Harding.

In addition to the Deliveroo campaign, Cheryl has recently been named a brand ambassador for Nivea, indicating a strategic expansion of her profile in advertising and endorsements.

Parallel to her commercial ventures, Cheryl is set to re-enter television in a coaching capacity on the forthcoming 2027 series of The Voice UK. Her initial appearance was alongside Will.i.am during the Battle Rounds, where she assisted in selecting contestants for the semi-finals. This guest role was well received by viewers, underscoring her credibility and rapport within the talent show arena.

Her new position on The Voice UK follows significant changes in the show’s lineup, including the departure of long-standing coach Sir Tom Jones. The series is also undergoing hosting changes, with Stacey Solomon and Alesha Dixon confirmed as the new presenters. Cheryl’s entry is part of ITV’s efforts to refresh the program and attract viewers in a competitive television environment.

Throughout her career, Cheryl has exemplified adaptability, moving from pop stardom to television and motherhood, and now navigating a return to public life with a blend of self-aware humor and professional engagement. The Deliveroo advertisement and her television role collectively signify a carefully managed comeback, blending her entertainment legacy with contemporary media opportunities.

While details about Cheryl’s future projects remain limited, her recent activities suggest a deliberate and multifaceted approach to reestablishing her presence in the entertainment industry after a period of personal and professional recalibration.