Convictions Premiere New Single & Music Video “Atonement” - Sign With UNFD

Emerging from the Midwestern metalcore scene, Convictions has taken a significant step by officially signing with the independent label UNFD. Known for their self-described style of “aggressive worship,” the band has introduced a new chapter in their career with the release of the music video for their latest single, "Atonement."

The "Atonement" video, directed by Jake Erwin, serves as a powerful visual companion to the track, which delves into themes of sacrifice, perseverance, and unwavering dedication to one’s beliefs. The song reflects on the emotional and spiritual toll of the band’s journey, emphasizing the acceptance of past choices and the resilience required to continue their artistic mission despite challenges. Notably, the track includes a direct nod to the band’s name, underscoring their commitment to their identity and values.

This release coincides with Convictions joining the roster of UNFD, a label recognized for its roster of influential alternative and heavy music acts. This partnership signals a promising future for Convictions, offering increased exposure and resources to further cultivate their presence in the metalcore community.

In addition to this milestone, Convictions has secured one of the opening slots on the high-profile fall tour co-headlined by Born Of Osiris and Miss May I. The tour commenced on November 6 in Pontiac, Michigan, and spans numerous cities across the United States, running through December 19 in Dayton, Ohio.

The tour is notable for Born Of Osiris performing special 15th anniversary sets celebrating their acclaimed sophomore album, "The Discovery." The lineup also features Downswing, rounding out a diverse bill that appeals to fans of progressive and metalcore genres alike.

Convictions’ involvement in this tour offers the band a valuable platform to reach broader audiences and showcase their evolving sound alongside established acts in the heavy music scene. The extensive itinerary covers a wide geographic range, including stops in the Northeast, Southeast, Texas, the Southwest, West Coast, and Midwestern United States.

The band’s decision to release "Atonement" concurrently with their label signing and tour announcement highlights a strategic approach to building momentum. The thematic depth of the song complements the transitional phase they are undergoing, symbolizing both reflection and forward motion.

Although specifics regarding additional forthcoming projects or album releases from Convictions remain undisclosed, their current activity points to a period of growth and renewed artistic focus. Fans and industry observers alike will be watching closely as the band navigates this new phase under the UNFD banner and engages with a wider live audience through the upcoming tour.

Overall, Convictions’ recent developments mark a meaningful progression in their career trajectory, blending artistic expression with strategic partnerships and live performance opportunities. Their integration into UNFD’s roster and participation in a prominent tour underscore their rising profile within the metalcore domain.