Details of London Performances of Uma Musume: Pretty Derby – 7th Event World Tour

The multimedia franchise Uma Musume: Pretty Derby is set to bring its live musical performances to London for the first time as part of its 7th Event World Tour: The Stage. Two shows are scheduled for January 19 and 20, 2027, at the Eventim Apollo venue in Hammersmith, marking the debut of the franchise's live stage events on a global scale.

Tickets for the London concerts will be available through a presale starting on November 17 at 10 a.m. via the Eventim website. Access to the presale requires subscription to Eventim's newsletter, which provides a link to purchase tickets ahead of general sales. The broader ticket sale will open on November 19 for all Eventim account holders.

The concerts feature a live ensemble performance with voice actors singing as their characters from the Uma Musume franchise, blending anime and music in an immersive experience. The cast includes notable performers such as Ayaka Ōhashi (Vodka), Chisa Kimura (Daiwa Scarlet), Sora Tokui (T.M. Opera O), and Yui Ogura (Manhattan Cafe), among others.

In addition to the live attendance, the performances will be available for live streaming and will have an archive replay option, allowing fans worldwide to engage with the event beyond the venue.

VIP ticket holders will receive a special merchandise pack exclusive to the London event, containing a figurine-style pin set, a themed band T-shirt, and a commemorative ticket. These items are packaged in a dedicated event box and carrying bag. The T-shirt is designed in a single size roughly equivalent to UK XXL and detailed measurements are provided. The merchandise can only be collected onsite during the event days, with no option for shipping or exchanges except for defective products.

The Uma Musume: Pretty Derby franchise originated with a mobile game launched in February 2021 for iOS and Android platforms. Initially planned for a 2018 release, the game was delayed to improve quality before its eventual launch. It later expanded to PC via DMM Games in March 2021 and was localized in English for iOS and Android devices on June 26, 2025.

The game achieved critical acclaim, winning Best Mobile Game at The Game Awards in December 2025. Its premise involves "Horse Girls" endowed with exceptional running skills, aspiring to become idols and compete in a fictional national sports entertainment competition known as the "Twinkle Series." Players take on the role of trainer and teacher, guiding these characters through their debut and growth.

This world tour represents an evolution for the franchise, transitioning from a primarily digital and animated medium to live stage performances performed by the voice cast themselves, engaging fans with new formats.

The inclusion of live streaming and replay options reflects contemporary trends in concert accessibility, expanding the audience reach beyond geographic limitations.

The decision to limit merchandise pickup to the event venue may create a unique incentive to attend in person, but could also present logistical challenges for international fans.

The London concerts are the first confirmed European dates announced for the 7th Event World Tour, with other global tour locations yet to be disclosed.

By blending music, live performance, and anime culture, Uma Musume: Pretty Derby leverages its multimedia origins to deepen fan engagement. The announcements underscore the franchise's growing prominence in both gaming and live entertainment sectors.

Further details about additional tour stops and the full scope of the world tour remain unconfirmed, leaving room for future updates as the event series develops.