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Holly Willoughby shares a sweet kiss with her husband Dan Baldwin in a rare PDA moment as she gets glammed up for the NTAs

Published September 9, 2026 · WORLD

Holly Willoughby shares a sweet kiss with her husband Dan Baldwin in a rare PDA moment as she gets glammed up for the NTAs

In the clip, the TV presenter-turned YouTube star is seen in a white dressing gown as a crew of people attend to her hair and make-up

In the hours leading up to the National Television Awards, Holly Willoughby offered a rare glimpse into her personal life with a tender moment alongside her husband, Dan Baldwin. The television presenter shared a brief but affectionate kiss with Baldwin as she prepared for the evening, a scene captured in a ‘Get Ready’ video posted on social media. Dressed in a white dressing gown and surrounded by her styling team, Holly appeared relaxed yet radiant before changing into a striking strapless black gown for the ceremony.

Dan Baldwin, a television producer and Holly’s husband of nearly two decades, joined her briefly in the room dressed in a classic black suit. Their interaction was notably intimate yet discreet, reflecting the couple’s tendency to keep their family life, which includes three children, out of the public eye. The moment was cut short by a makeup artist cautioning against physical contact that might affect Holly’s appearance, emphasizing the behind-the-scenes realities of preparing for high-profile events.

Elsewhere on the red carpet, attention turned to a different kind of public display involving reality stars Olivia Attwood and Pete Wicks. The couple made their first joint appearance at the awards, drawing considerable interest as they shared a passionate kiss in front of photographers. Their affectionate exchange was widely noted as a significant moment, given their high-profile relationship and recent public acknowledgment of their romance.

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Pete Wicks, known for his role in The Only Way Is Essex (TOWIE), hosted segments of the event’s red carpet coverage alongside Sam Thompson. The pair’s dynamic was highlighted by Wicks’ spontaneous reunion with Attwood, which culminated in a visible show of affection that contrasted with Sam Thompson’s amused role as the onlooker. This interaction underscored the blending of reality television personalities and mainstream award ceremonies, where personal relationships often become part of the evening’s spectacle.

Olivia Attwood has been candid about the challenges of managing public interest in her private life, particularly following the transition from her marriage to footballer Bradley Dack to her current relationship with Wicks. The couple’s connection, which evolved from a longstanding friendship beginning in 2017, has been extensively documented through social media and public appearances. Attwood has expressed a desire to balance transparency with privacy, navigating fan curiosity while preserving personal boundaries.

The red carpet chemistry between Attwood and Wicks was further spotlighted when they later joined forces on stage to present the award for Best Daytime Show. Their presence together in this professional capacity was met with enthusiastic applause, and the event’s host humorously noted their relationship as an anticipated development by the audience and industry insiders alike.

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Throughout the evening, the contrast between Willoughby’s discreet, family-focused moment and Attwood and Wicks’ openly affectionate displays highlighted differing approaches to public relationships in the entertainment sector. While Holly and Dan’s interaction was understated, reflecting years of shared history and privacy, Olivia and Pete’s openness marks a newer phase of their public personas.

The National Television Awards thus served not only as a celebration of television achievements but also as a stage where personal and professional lives intersect. These moments of affection, whether subtle or conspicuous, contribute to the evolving narrative of celebrity culture, where both discretion and exposure play roles in shaping public engagement.

Overall, the evening encapsulated a spectrum of emotional expressions, from Holly Willoughby’s intimate pre-show preparation to the vibrant and candid romance of Olivia Attwood and Pete Wicks, illustrating the varied ways public figures manage their relationships amid the spotlight. As details about upcoming projects and appearances remain limited, these glimpses into personal dynamics offer a compelling aspect of the entertainment industry’s ongoing story.

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This article was synthesized and rewritten by MusicTop Editorial from reporting published by dailymail.com. Read the publisher's report for the complete source context.

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