Contest offers chance to open for Ed Sheeran amid tour shakeup
Published September 17, 2026 · US

Musicians can compete for a chance to open for Ed Sheeran in Mexico City as contest launches amid tour upheaval.
As Ed Sheeran’s Loop Tour experiences unexpected lineup disruptions, a unique opportunity emerges for aspiring musicians to step into the spotlight. Guitar Center has initiated the “Open for Legends” contest, designed to select an up-and-coming act to open for Sheeran during his December 11 concert in Mexico City.
This contest arrives during a turbulent period for Sheeran’s tour. Initially, the tour featured a set of prominent opening acts, but recent developments have led to several of these artists withdrawing. Among those affected is Macklemore, who was removed from the tour schedule following controversy sparked by his pro-Palestinian remarks during a September 4 performance in New Jersey. His departure subsequently influenced other supporting acts, including Sheeran’s backing band Beoga, as well as artists FINNEAS, Lukas Graham, and Aaron Rowe, all of whom chose to exit in solidarity.
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The departure of these acts has left a notable void in the supporting lineup, prompting the contest that Guitar Center launched earlier on August 19. It aims to highlight undiscovered talent by offering a platform to perform before one of the world’s most recognized music audiences. The initiative is open to solo performers and bands, with the latter limited to five members. Contestants must be at least 18 years old and possess a valid U.S. passport to qualify.
Participants are required to submit audition videos showcasing original music, with a strict duration limit of five minutes. Submissions are being accepted until October 21, providing a window for emerging artists to present their work to a wider audience and gain industry recognition.
Winning this contest entails more than just the honor of opening for Sheeran. The selected artist will receive a comprehensive prize package including $15,000 in cash, a $2,000 gift card from Guitar Center, and travel accommodations to Mexico City for the live performance. This package aims to support the winner’s career both on and off the stage.
The timing of this contest is significant, as it reflects both the challenges and opportunities within the live music sector. While controversies and political statements have influenced the composition of Sheeran’s tour, they have also created a chance for new voices to be heard. The contest could serve as a pivotal moment for an emerging artist seeking exposure on an international stage.
Details about the overall impact on Sheeran’s tour schedule and potential future adjustments remain limited. However, the initiative by Guitar Center provides a constructive response to the shifts within the tour, ensuring that the momentum of live performances continues despite recent setbacks.
For musicians eager to break into mainstream music, the “Open for Legends” contest represents a rare and valuable entry point. With the backing of a major brand and the global reach of Ed Sheeran’s audience, this opportunity could launch careers and introduce fresh sounds to fans worldwide.
As the submission deadline approaches, anticipation grows around which artist will rise to the occasion and claim the opening slot at one of the tour’s most anticipated stops. This contest underscores the dynamic nature of the music industry, where change often breeds new possibilities.
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